What are the skills required for Digital Marketing?
The following are the skills a top-tier digital marketer should have for the companies that need digital marketing, beginning from the must-have hard skills, and finishing with the qualities the very best digital marketing job description demands, develop over time—often in unrelated fields.
SEO and SEM
None of the work you do as a digital marketer matter unless and until people see it! Attracting traffic to your online properties, particularly your landing pages, is the first and arguably most crucial step in connecting with your audience. To succeed in your digital marketing career or as a digital marketer, you will need to be an expert at using SEO and SEM to their fullest.
While digital marketers typically need to be able to work with data at the same level as, say, a Data analyst, digital marketers need to know how to use Google Analytics and other analysis tools effectively. Full detailed information about where your traffic comes from—the most used keywords, the most popular times of day, and precious data on your audience’s gender, age, and location breakdown, also their interests and the devices they’re using to reach you—is possibly a digital marketer’s most valuable source of audience insight. This is one of the most important skills required for digital marketing.
Digital marketers need to be actively good on all the social media platforms, they need to post content and reach out to an audience. And each social media platform has its quirks; you’ll need to understand what works for what and what doesn’t, when and what to post, and how to modify the tone of your posts to resonate with the different divisions of your audience that uses different platforms. Even within the sphere of social media marketing, there are various tricks that digital marketers or someone who wants to make a career in digital marketing can prioritize, including social listening, live-streaming, direct messaging, and hashtagging.
Pay-per-click and social media advertising
If a digital marketer’s budget can accommodate advertising, they’ll need to understand and decide what and where to spend money for maximum impact. Advertising includes both ad placement on different sites around the web—through direct advertising or platforms like Google Ads—as well as social media ads and sponsored posts.
We’ve known how precious it can be to reach your customer base through their inbox. Sending out email campaigns is simple; sending out effective email campaigns is so much harder. And while newsletters aren’t the most appealing tool at the disposal of a digital marketer, nearly 80 percent of them report having an increase in email engagement over the previous 12 months, according to Hubspot’s 2020 State of Marketing research.
Whether you’re captioning an Instagram post or writing a thousand-word thought leadership write-up for your company blog, exceptional storytelling skills (including editing, writing, and visual storytelling) are always super valuable for digital marketing career growth. Specifically when it comes to content marketing—longer articles on topics suitable to your audience, which are an important tool in SEO—it’s crucial to be able to communicate your ideas not just clearly, but also in a way that feels captivating to the people you want to attract. Related: the odds of you learning to navigate the backend of WordPress or a similar CMS is pretty high. This is one of the necessary skills for digital marketing.
Basic design skills
While larger teams often have a dedicated art department staffed with Graphic Designers or even UI/UX Designers, it is often the responsibility of a digital marketer to carry out everyday tasks like selecting and manipulating the images that will make it on the company’s social media feeds or designing the layout for an email newsletter. Here, an understanding of basic design skills—including how to sort information for legibility—is a huge asset. This often starts with an intuitive knowledge of the customer’s experience.
Creative problem solving
Whatever you’re wanting to accomplish as a digital marketer or however you are wanting to fulfill your online marketing roles, your competitors are most likely trying to accomplish the same thing. Your advantage lies in your ability to innovate and out-think them—not to mention, find innovative solutions to all the other hurdles that come up over a day, from finding novel pathways for your users to incorporating new ways to grab and hold their attention. This is one of the most important skills for digital marketing.
Sales and persuasion
As a marketer, your job is to influence people. Invariably, mastering the art of selling is to your benefit! But this is not just limited to the hard-selling, the power of persuasion is just as vital as building a strong brand image slowly over time, or even trying to convince your very colleagues of a new campaign plan.
Given the involvement of digital marketers in multifaceted digital campaigns, they need to know how to shepherd these projects through multiple phases, across multiple channels with diverse deliverables, including the contributions of many other people. This involves both leadership skills and a high level of management. When it comes to management and organizing and efficiency, at least there are tools to aid automate different tasks and keep you on top of things; in a recent study by Hubspot, 68 percent of digital marketers said they depend on automation in some way.
Agility and adaptability
Digital marketers always have numerous irons in the fire; but knowing how to prioritize them while also responding to priority matters as they pop up—and they will—requires the agility of a stallion, for a good career in digital marketing. But this ability to be adaptable isn’t only tested hourly. Long-term changes to the digital landscape also mean that digital marketer needs to be on their toes in terms of adapting to new and unexpected developments, always think in terms of possibilities, and be prepared for anything.
All of these skills for digital marketing will come together when a digital marketer can lay out a multi-phase plan that is to be deployed over weeks or even months. This, invariably, requires intense planning and a forward-looking attitude, as well as a knack for emerging trends. Successful digital marketing careers or professionals have an insatiable curiosity for the way things work, and the way things are evolving—both within their industry and globally. To be updated on these trends calls for perpetual learning.
There are many online courses available for upgrading the skills required for digital marketing professionals but choosing the best digital marketing course is the key and having the right digital marketing qualifications makes things simpler and faster. Sometimes software skills for digital marketing are also required and not every course can provide you with that. They are very few platforms like AttainU, that impart this kind of skills or such an impactful course. Sign in now